Everything starts with a global signature collection, aimed at recognising what is already known in every corner of the globe: Neapolitan pizza is a story in itself. Thanks to this “request from below”, in 2017, the art of pizza, or better still the art of Neapolitan Pizzaioli, became a UNESCO intangible heritage, with this motivation at the basis of the recognition:
“The ability of pizza to provide the community with a sense of identity and continuity and to foster respect for cultural diversity.
Therefore, the art of the pizza maker is seen as a means of transmitting the sense of Italianness in the world.”
The art of the Neapolitan Pizzaiolo is something different from the other 9 UNESCO World Heritage Sites in Campania, it is something special, ethereal and intangible, a tradition that has been handed down from century to century, from generation to generation.
An art, a series of gestures and traditions, which starts from the preparation of the typical dough, from the selection of ingredients and use of condiments, up to the skilful processing and cooking in the typical wood-burning oven.
The recognition as a UNESCO World Heritage Site is not only a confirmation of the fame being one of the most loved and well-known foods in the world, but rather an award to Neapolitan culture, without which this “art” would have no sense, would have no existence.